So I ditched my INSTAGRAM account!...well just for 21 days anyway. This is why I did it.
In 2017 I began The Moon Journal from my desk to create a sense of rhythm and focus during a very stressful time in my life.
Truth be known, I’ve never been that into social media, I never thought of myself as savvy online and quite frankly, it felt a bit overwhelming.
As The Moon Journal gained momentum between 2018-2019 my account grew massively, everyday I was gaining 1k followers per day! and this is something I’d never experienced before.
The algorithm seems to be easy to work with and I began getting very focused and diligent about a growth strategy for myself.
I worked 4-6hrs per day just on Instagram
This didn’t include the hours of photography and editing that was essential for creating a cohesive brand.
I studied and talked to larger amounts than mine and made connections that helped catapult my account.
My work was featured in mainstream and indie publications, subscription boxes and on large blogs and podcasts, even then I felt very self-conscious.
This led to a book deal in 2019 MUSE WITH THE MOON, which I worked extremely hard on during a time when I was in an out of hospital- hmm you could say I took on a little bit too much!
You can support my book here (I get a tiny affiliate percentage of the sale of linked items and it makes such a difference)
I’m still proud of my work, but during the end of 2019, I was starting to feel a huge weight of expectation to keep up with the new app UPDATES, stories, reels, pics, blah, blah, blah
I was scared of falling behind and being lost in the deluge of content similar to mine. I was feeling jaded- I needed a fresh injection of creative energy.
This was stressful, because I was beginning to validate my success by ‘likes’ and follow rate, I was checking WAAAAAY to often on my stats, and it was literally steering me away from that sacred little place in my heart for the moon and my art that’s inspired by it.
Dramatic as it sounds, it became a torture
My business feeds my family, and I create the soul income
That’s a HUGE burden.
In June 2020, my family and I made one of the most important decisions of our lives. We sold everything and moved to Portugal.