How to do a Business Blessingway

Have you heard of a Blessingway?

I first discovered Blessingways when I was pining for a more nourishing and conscious alternative to a western 'baby shower'. A Blessingway ceremony originates from Navajo roots and is often associated with blessing a pregnancy due to it’s protective and nurturing nature.

I held a ceremony for a friend of mine about 10 years ago and it just resonated so deeply with me, that when I launched my subscription programme on the full moon, I really felt that I needed to do something particularly special to mark the passing of this part of my business.

A Blessingway is designed to prepare the expectant mother for parenthood and it’s considered a scared right of passage. A lot of tender and often communal tasks are undertaken such as wreath making, bead making and my favourite- writing wishes you have for the mother and child and storing them in a pretty jar- I still have the wishes from my Blessingway.

With this in mind, I thought how about applying this to a business re-birth,launch or a new product. For me a ceremony like this is such a respectful act, so I thought about how this could apply to my business.

On the new moon I wrote down all of my intentions and wishes for the next couple of weeks, I spent a great deal of time really meditating on what I wanted. I then wrote down affirmations to say to myself as well as creating my ‘affirmation spiral’

After I launched my membership group on the FULL moon, I realised that I hadn’t really spent the time nurturing it’s birth (so to speak) so I  decided to hold a Blessingway.

These are the steps I took to make it all really special.

1. Getting prepared
I waited until the evening, and dutifully spent time cutting flowers from around my garden and from the park. You could use wild hedgerow flowers and leaves too and depending on the time of year, you could collect nuts, berries, fir cones etc.

2. Intuitive Gathering
I enjoyed this quiet time of gathering, to me it felt like a meditation in itself. As you gather special natural items, focus on being calm and take lots of deep healing breaths.

3. Building the Blessingway Mandala.
I personally chose to create lots of sacred geometry and opted for a pentagon shape, as I’ve loved the balance and beauty of mathematical shapes from a young age.
Then I instinctively selected beautiful flowers and leaves to create a mandala around my fire bowl. In this instance, I used a ceramic flower pot, but I do intend on doing another ceremony on the beach next time. Just keep adding to your circular formation with beautiful natural objects.

4. Lighting the way
I took my my wishes that I’d written during the New moon and cut or tore them into strips and burnt them. As they burnt, I released those intentions and desires into the Universe. Us humans hold a huge library of information in our minds and it can become burdensome over time; this way our desires can be released when we are sure we are ready to let go of them.

​​A traditional Blessingway ceremony takes place over two nights, so I will be developing this process further as I use it more regularly. 


I'm a great believer in forging your own path, and taking elements from rituals and practices (ancient and new) and curating your own unique rituals that speak to your heart. You could include singing bowls, crystals, poems, songs and music to make this your very own.

Ritual by definition' is a ceremony preformed by taking specific actions in a chosen order.

For more information about sacred geometry please check out this video by Spirit Science
For more information regarding the wonderful world of Blessingways check out this

I hope that this sparks some interest in creating something sacred to bless your business with. It's certainly something that I will be doing from now.

carry on with your fierce mission


Jo x